In the radio business if you say you're "on the beach"
it means you've been fired and you have no job.
The Lady of the
House and I sat on the beach at Perdido Key looking out over the Gulf of Mexico
as the October sun was getting ready to set.
We were having a
picnic, we were diggin’ our box of fried chicken.
A couple about our
age came strolling along hand-in-hand in the Florida sand.
“Good day,” I said,
giving them a slight wave with one hand while my other hand held a chicken
breast.
“Hello,” said the
man. The woman smiled and nodded.
“Where y’all from?”
I asked.
“Atlanta,” said the
man.
“Big city,” I said.
“Having a picnic,”
said the man.
“Yup,” I said. “We’re celebrating. I just got fired.”
The man and woman
stopped in their tracks.
“You just got fired
and you’re celebrating?” he asked.
“Sure,” I said. “It didn’t work out. Good Lord don’t close one door what that he
opens another, all that. It’s on to my
next adventure. I just have to find that
door.”
“Well you certainly
have a good attitude about it.”
“It didn’t kill me,
I’m sure I learned some lessons and maybe I got to teach some lessons to some
fellow travelers too,” I said and had another bite of fried chicken.
The Lady of the
House and I came to Pensacola, Florida with open hearts and open minds.
Days after our
arrival it was obvious that we had moved into something that was different than
our life in Clovis, New Mexico. We had
gone from living in a small town to existing in a place teeming with
people: Ma and Pa Kettle come to the big
city.
I got a job as a car
salesman at the local Toyunda dealership.
Obviously that’s a
made-up car name I use to cover my ass because if it’s one thing I learned
about Pensacola people like to sue each other there…you should see all the
billboards, TV ads, signs on the sides of buses advertising lawyers.
Folks who know me
know me as a storyteller. I had been
paid for years to be a storyteller on the radio I thought I’d just up the ante
in Pensacola by storytelling and selling cars at the same time.
I had tried selling
cars 22 years earlier in Phoenix and failed miserably selling a half-car one
month and another half-car the next.
What that means is I couldn’t close the deal, the sales manager had to
come in and close it for me.
Why I thought things
would be any different in 2015 Pensacola, I don’t know. But like I said I came to Pensacola with an
open mind and an open heart and the dude who interviewed me at the Toyunda
place said I had what it took to make
$100,000 a year.
Once again in life I
fell for the sales pitch of a recruiter who was just looking for warm bodies to
fill the floor of the dealership.
But hey, a
hundred-grand a year? That sounded like
good money to me!
So after watching
all the training films about the Toyunda and what a damn fine line of vehicles
they were and on and on, after learning the rules of the lot, they threw me out
on the car lot to go sell.
And there I was.
At any given time
there were 20 of us on the lot.
Sometimes 3 of us at a time would head out toward a car that just pulled
in. In a few short seconds we worked out
who’s “up” it was. “Up” was the snazzy
term for the customer.
The managers made it
very clear to each of us new salespeople that the owner of the dealership had
basically invested $600 for every customer who drove on his lot…$600 in
advertising, research and stuff. And no
customer could leave the lot without talking to a manager.
“So are we supposed to take their keys?” I asked.
This was greeted
with a furrowed-brow stare from the manager.
“No,” said the
manager. “We don’t keep their keys from
them. It’s up to you to control the
up. If they buy, the last person they
see on the deal is a manager. If they
don’t buy, the last person they see before they leave is a manager. If you can’t control the customer you have no
business being here.”
So lo and behold, the first two weeks on the lot I sold 5
cars…one brand spanking new Toyunda and four used cars.
The next month began
with a sales meeting with new goals.
“You all know the
rules,” said the sales manager, “You have to sell 10 cars minimum every month
just to keep your job. This month, you
have to sell 5 cars by the 15th to keep your job.
I sold one car the
first week of the month.
And then the well
ran dry.
On the 14th
the sales manager’s second-in-command came walking briskly toward me as I stood
on the sales floor.
“Walk with me,
Grant,” he said.
We went into an
office and he shut the door. We sat.
“We’re letting you
go,” he said. “You just don’t seem to
connect with customers.”
For just a few
seconds I stared at him eye-to-eye. Thoughts
ran through my head. No point in saying
lame stuff like “give me a couple of more days,” or “what the hell do you mean ‘I
don’t connect with customers’” or “Talk straight, dorkbutt, you’re firing my
ass because I haven’t made goal and ‘last hired is first fired’?”
I reached across the
table and shook the man’s hand.
“Well, tell the boss
I give sincere thanks for the opportunity,” I said.
I went home.
It's not like I
didn't see it coming. It's like the one sales manager who didn't mind throwing
me "under the bus" a couple of times so succinctly said, "In
this business you can go from hero to zero."
So as I sat on the beach
with my sweetheart eating fried chicken I pondered: I had no complaint.
The dude who was making $100,000 a year was not married and was at the
dealership from open to close six days a week.
He lived and breathed Toyundas.
Sure, he ate at Pensacola’s finest restaurants, drove a top of the line
Toyunda and oozed success, but that wasn’t my trip. I value time with The Lady of the House, I
value leisure time and The Lady of the House has a list of home chores she
wants me to do.
I was at that dealership to learn something
or to share something enlightening with someone. Only The Universe knows.
Was it to finally learn that car sales wasn’t
for me? Was it to learn what I really
wanted out of this life wasn’t to be like my brother who’s made a tidy living
for himself in the financial world?
Was it to rub elbows with the co-worker who
was friends with the guy at the radio station in town that eventually lead to
me getting a job back on the air?
Was I there to say the words to that young
man? He was the young fellow who was
trying to emulate the most successful salesman on the lot, spending time away
from his new baby and wife. That on the
grand scale of life time with them was more important than chasing after a
buck.
It was the first time in my life I’d ever
been fired. A friend on the social media
said that if that was the first time in my life I’d been canned he didn’t know
if he could trust me. I didn’t
understand.
So if you ever get canned, fired, let go…don’t
cry, moan, tear at your clothes and skin and gnash your teeth…breathe deep,
allow yourself ONE DAY to mourn the loss of your gig…take some time, have a
beer…or two…or three or so. Or have a
party, or go on a picnic. But the next
day get up, update your resume’, get out there and like the old song says, “pick
yourself up, dust yourself off and start all over again.”
👍
ReplyDeleteThanks Lee!
DeleteGreat read Grant and great thoughts shared.
ReplyDeleteThanks Gail!
DeleteThank you friend for sharing. Our time is valuable and what we do with it, determines our quality of life. I agree with you, we must take a deep breath and see the many doors that have opened and not focus on the one that closed.
ReplyDeleteThanks for reading, Josh! Keep rockin' on and being EXCELLENT!
Delete